ABC ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including: National, regional and free newspapers, Consumer and B2B magazines, Consumer and trade exhibitions, Digital media such as web, email, video and audio, podcasts, databases, directories, adserving etc.
Advertising Standards Authority The role of the ASA is to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.
Advertising World describes itself as "the ultimate marketing communications directory"
BARB - The Broadcasters’ Audience Research Board - BARB provides a television audience measurement service in the UK. The site includes up to date viewing figures.
BRAD UK media database with over 13,500 media entries, on brands, agencies, advertisers, advertising rates and contact information, as well as latest industry data. (Password required for access, available on Username and Password page. Login with your Athens username and password to get to this page off-campus).
European Advertising Standards Alliance is "the single authoritative voice on advertising self-regulation issues". It is a non-profit organisation
European Association of Communications Agencies The EACA's mission is "to represent full-service advertising and media agencies and agency associations in Europe".
Institute of Practitioners in Advertising "the UK’s leading trade and professional body for advertising, media and marketing communications agencies"
Internet Advertising Bureau the "trade association for the internet marketing industry"
The Joint Industry Committee for Regional Press Research (JICREG) A subscription based services providing a range of readership data. Guest log on allows viewing standard reports and historical data.
Newspaper Society The NS represents and promotes the interests of Britain's regional and local media. The "Facts & Figures" section includes adverting data
Radio Advertising Bureau UK website for information, data, statistics, forecasts, articles, research and so on.
RAJAR (Radio Joint Audience Research Limited) - the official body in charge of measuring radio audiences in the UK. The website provides basis listening figures
Brandchannel "the world's only online exchange about branding produced by Interbrand" including a selection of papers on branding which you can download for free. You can also sign up for weekly updates, and review the leading brands of 2003 and previous years.
Interbrand Link to the company's website, where you can discover more about the company itself, its services, clients and also read, view and download a selection of papers and studies.
Alliance of International Market Research Institutes (AIMRI) - formerly know as the Association of European Market Research Institutes, the association was formed to "represent the corporate and business interests of International market research agencies"
BRINT (Business Researcher's Interests) Links to sites relating to Electronic Commerce and Electronic Markets.
Chartered Institute of Marketing "leading international body for marketing and business development"
Datamonitor 360 company, country, industry and product intelligence
Global Market Information Database (GMID) provides key business intelligence on countries, companies, markets and consumers covering over 350 markets and 207 countries.
ICM Opinion polling organisation
Key Note - Market research reports
Market Access Database Site provided by the European Commission. The Sectoral and Trade database can be searched by Country, Sector or Measure.
Marketing Clout marketing news and links
Mintel - Market research reports
Product Development and Management Association The PDMA is a global advocate for product development and management professionals
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This page last updated by Keith Brisland 1005